Digital Marketing Analytics Reports

See what’s working for your business

Mailchimp makes your data digestible, so it’s easy to monitor trends, track performance, and create better campaigns as you go.

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All your marketing data in one place

Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget.

Better understand your audience

Our growth, engagement, and revenue reports will help you learn more about the behavior of your audience. You can easily find out who has interacted with your marketing, and whether they’ve clicked, bought, or downloaded, so you can create more content that resonates with them.

Find out what makes people click

Use our easy-to-read Click Map to track where people click when they open your emails, so you can tailor your content to get better results.

Make your email content more engaging

Our Content Optimizer tells you what's working, what isn't, and why with personalized suggestions that help improve your email campaigns and keep readers engaged.

See how your emails stack up against the competition

Compare your open, click, and unsubscribe rates to your industry peers. Benchmarks appear in your email reports so you can see what's working and what could improve.

Monitor ROI with our detailed revenue reports

Track sales from a click in your campaign all the way to purchase. Find out which customers made a purchase after opening your campaign, see what they bought, and how much money your campaign has earned.

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Keep tabs on your marketing wherever you go

The Mailchimp mobile app puts real-time campaign data at your fingertips, so you can check in on your marketing at any time. We’ll surface your most important metrics in a single view, and even give you alerts on how your campaigns are performing and when it’s time to make the next move.

How to get the most out of your Mailchimp reports

We’ll teach you how to understand—and take action on—the data in your reports.

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Start making more informed marketing decisions

Mailchimp gives you the tools you need to analyze your performance, learn more about your audience, and improve your marketing.

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