Customer Journey Builder

Design a journey to take customers from prospect to purchase

Visual Customer Journey

Visual Customer Journey

Every journey begins with a map

Visualize your customer's experience and craft it according to your business goals.

Pre‑Built Journeys

Pre‑Built Journeys

Workflows designed to convert

Our Pre-Built Journeys give you inspiration and a head start on marketing automations with fully customizable workflows to guide your customers toward conversion.

Personalize At Scale

Personalize At Scale

Customer Journey Builder CJB Branching Points

Curate a path for every opportunity

Personalize and fully automate an experience that adapts to customer interactions and increases purchase opportunities.

With automated emails, Mailchimp customers see significant increases on average compared to bulk email.

93% increase in open rates

174% increase in click rates

Building a workflow doesn't have to be complicated

Get the conversation started—and keep it going

Starting points kick everything off in your automated journey and put customers on their own path. No matter what conversation you want to have with a customer, we’ll help get it started.

Deliver flexible experiences

Rules like branching points and delays help deliver relevant messages to your customers based on their interactions and behaviors.

Stay top of mind

Automatically send beautiful, personalized emails when the moment is right, so you can get back to running your business.

Automatically tag customer interests

Automate behind-the-scenes changes to your audience. Use tags to organize your contacts based on interactions, their level of engagement, and anything else you feel is important.

See what's working

When someone enters your automation workflow, you'll be able to see and measure how they're engaging as they move along their journey.

Get a head start on success

Using marketing best practices, customer behaviors, and data analytics we offer a library of Pre-Built Customer Journeys to guide your customers from prospect to purchase, including:

...and more

Customer Journey Builder CJB Integrations "Connect data" Woo Commerce

Connect all the data from your other marketing tools

Mailchimp seamlessly integrates with your apps and web services so you can do more with your marketing.


The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless.

Louise, Performance Marketing Manager at ShapeWays

238% open rate increase

525% click-through rate increase

Results not typical. See averages above.

2021 TrustRadius Awards badge for Best Usability

Easily plan, manage, and refine unique customer experiences

Customers voted Mailchimp first place in best usability among All-in-One Marketing platforms on TrustRadius.


One map, endless possible journeys

Nurture and encourage your customers as they move from prospect to purchase.

See what else you can do