Automations that are always on—even when you’re off

Never miss an opportunity to connect with people when it matters, so you can turn shoppers into loyal customers.

Marketing Automations AUI Hero with fake brand Big Mood Spa

Send the right message at the right moment

Automations help you add a personal touch without the personal effort.

Customer Journeys

Build more customized purchase paths

Deliver relevant messages to your customers based on who they are and how they interact with your business.

Customer Journey Builder birds eye view Abstract UI

Send Time Optimization

Take scheduling emails off your plate

Our data determines when your customers are most likely to engage so you can send at just the right time.

Send time optimization abstract UI with 24-hour performance results.

Transactional Email

Designed for Developers

Reach inboxes when it matters most

Update customers on their purchases or account activity with personalized transactional emails using our API or SMTP.

Mandrill platform view of account overview + transactional email example abstract UI
Integrations meets Customer Journey Builder AUI

Unlock e‑commerce automations

When you connect your e-commerce platform to Mailchimp, you can target your messages based on a customers purchase behavior.


All the ways you can automate your marketing


Customer Journeys

Build personalized purchase paths based on a customer’s unique behavior.

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Behavior-based automations

Trigger relevant messages based on how contacts interact with your app.

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Transactional email Designed for Developers

Send transactional emails with our API or SMTP.

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Stand out by mailing customers postcards at regular intervals.

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Date-based automations

Reach out to people on big days, like birthdays or anniversaries.

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Keep your people in the know by sharing your latest posts.

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Delivery by time zone

Ensure your contacts receive emails at the right time wherever they are.

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Send time optimization

Our engagement data determines when people are most likely to open your emails.

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Marketing calendar

Keep yourself organized and productive with one clear view across your campaigns.

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Pre‑Built Journeys

Welcome series

When you get a new subscriber, follow up with a warm welcome.

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Abandoned cart emails

Remind customers about stuff they left in their online shopping cart.

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Product recommendations

Show your customers more products based on their most recent site visit.

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Product retargeting emails

Remind people to come back for stuff they saw on your site.

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Best customers

Reward loyal fans with special sales, offers, and promotions.

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First purchase

Thank your new customers after they make their first purchase.

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Order notifications

Let shoppers know you got their order and when something's on the way.

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Product follow-up

After someone buys your stuff, get feedback or recommend other stuff.

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Customer re-engagement

Reach out and say hello to the people you haven't heard from in a while.

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Mailchimp was recently rated the #1 marketing automation software in Capterra’s Top 20 report.

Reggie Thomas

“Mailchimp has essentially been our 6th man, and we’re only a team of 3. It’s allowed us to reach our customers (without having to do it manually) and customize everything so it feels intimate and personal.”

Reggie Thomas, owner of Pinship

Keep pushing forward. We've got your back.

Award-winning support

Get the help you need, whenever you need it with our 24/7 support.

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250+ app integrations

You can connect all your tools to Mailchimp and unlock even more features.

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A directory of trusted pros

Take your marketing to the next level when you work with a Mailchimp partner.

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Ready to get started?

Set automations in motion so you can get back to building your business.